TechWalk

TechWalk is this fabulous startup meetup with a twist. The founder, Christine Ferrier, is a Marketing dynamo. I had the pleasure of working with her while we were at Demandbase. Christine has made TechWalk a great way to network in NYC, but it’s not your average downtown meet and greet. A group of like-minded tech workers connect in Central Park and just go for a walk. A TechWalk features speakers, mentors, and people to network and connect naturally at each event. It’s free to join, and TechWalk is growing, which is exciting to see.

I was asked to enhance TechWalk’s social branding, so I built new design templates so TechWalk’s one-gal machine could quickly create Canva creatives.

It was pretty fun to build, and I wanted to show visually how people connect in a massive city like New York. Therefore, we defined the following visual clues: Connections. Maps. NYC subway transit. Yet, keep a clean layout in the design

After some riffing on some taglines, something naturally came up:

“Networking, Naturally.”

Like what you see here? Reach out to learn how to work together on your next project.

Cheers!
Greg Cooper
Owner & Lead Doodler
Idea Circus 💡🎪

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