Smaato Presents: Mobile Programmatic Perspectives #1
This is a work video project for Smaato. Built with Premiere & After Effects
What would an "integrated" mobile advertising platform look like? The first video in Smaato's Mobile Programmatic Perspectives video series takes a close look. Garrett McGrath, Smaato's VP of Product Strategy, explains how Dynamic Demand works to provide higher eCPMs for mobile publishers and app developers around the world."